Objective: To build and validate Peroni Nastro Azzurro’s authenticity and credibility, and to bring the Italian tradition of Aperitivo to South Africa. To educate and engage the trade, media and consumers about Peroni Nastro Azzurro’s Aperitivo.
Date: August 2015
Capacity: 1300 pax
Result: The Peroni Aperitivo day exemplified the traditions of Italian craftsmanship, passion and flair. The combination delicious bite-sized food paired with refreshing Peroni added to the day’s festivities. The mood of the Aperitivo bars was social, buzzy and relaxed. The event was fun chilled with amazingly pleasant with beautiful people.