23 Oct AMSTEL RADLER MEDIA LAUNCH
Amstel Radler- the beer flavored with real lemon juice. Perfect for a chillaz session- according to Amstel. So we thought we’d put it to the test at their media launch when we threw them a Chillaz House Party.
There’s a skill to throwing the perfect house party, it requires the right ambiance, décor, music, food and certainly the right group of people. Whilst we left it to Amstel to invite the coolest crowd of influencers, bloggers, celebs and media, we took care of the rest.
Lemon yellow was the new black for this media launch. From scatters, to lemonade stands, to lemon food art and giant yellow beach balls… we had yellow all over. Words don’t do it justice, so we’re letting the pictures do the talking.
At the end of the day it was all about making sure the crowd experienced Radler in a way they would never forget. We provided the guests with games and a good vibe, Radler did the rest.
After this we can confidently say, #ThisisRadler!